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Learn the most successful strategies to create an online presence.

According to Google, 97% of customers use the web to search for local businesses – and if the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.

But you may still be wondering, why is content marketing important?


An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market. Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers.

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Ormah is one of the successful gospel bloggers in Nigeria. She publishes more in depth coverage of Nigerian music, motivational articles, real life stories, lifestyle and her faith in God. Ormah is an excellent writer and has written 3 books. She is also a content marketing professional and reading Ormah's blog has become a part of Nigerian's daily routines.